2019 Sustainable Business Report

SAFARICOM SUSTAINABLE BUSINESS REPORT 2019 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT CONCLUDING REMARKS 77 DEALERS Active Dealers Area Sales Managers Mobility Scheme (cumulative number of bikes) 36 36 37 40 FY16 FY18 FY17 FY19 0 10 30 40 20 Financial Year 456 440 400 433 FY16 FY18 FY17 FY19 360 380 420 440 460 400 Financial Year 10 2,304 2,229 1,978 FY16 FY18 FY17 FY19 1,800 2,000 2,200 2,300 2,100 Financial Year 1,900 Increased transparency through digitisation Shared prosperity vision: • new business lines • potential return on investment (RoI) Increased transparency around internal processes, e.g. line activation, that affect dealers’ revenue generating activities Continuous support programmes • Training and life skills for dealers’ staff on basic bookkeeping, shop and staff management • Branch managers equipped to handle end-to-end duties at their shops and encouraged to take up leadership roles within their areas of operation Chanua Biz (Enlighten your business) • Encourages dealers’ direct sales agents to take up M-PESA functionality • Provides a secure and effective channel through Lipa Na M-PESA (Pay by M-PESA) to digitise and streamline collections • Allows them to go cash-free, making them far safer and reducing their insurance costs • Rewards agents with commissions for signing up new recruits, enables them to earn points (redeemable for airtime) M-Jeki (A little boost) • Unsecured short-term loan for dealers and agents (head offices) to cover airtime, float and device purchases • Enables smaller and emerging operators to raise extra working capital against their trading history with Safaricom +8.3% 60 active dealers up by dealers benefited 2,000+ direct sales agents benefited