2019 Sustainable Business Report

SAFARICOM SUSTAINABLE BUSINESS REPORT 2019 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT CONCLUDING REMARKS 72 PERFORMANCE MANAGEMENT Our new performance management process embraces partnering for success and has played a role in driving positive performance: INTEGRATING THE SDGS INTO OUR GOAL- SETTING This year, we began the process of integrating the SDGs into our annual objectives. All staff members were required to align their performance goals to the nine SDGs on which we have pledged to focus. Eighty-three percent of our staff were aware of how their performance goals contribute to the SDGs. This has helped them set more impactful objectives, as well as fostering a spirit of innovation in which they may identify business opportunities in underexploited areas such as (but not limited to) health, agriculture, education and green energy. TRAINING AND CAREER DEVELOPMENT We strive to inspire all our employees by supporting a culture of learning, growth and development. Training FY19 FY18 FY17 FY16 Investment in staff training (KSh million) 310 298.7 298.7 257.8 Percentage of staff attending training 83% 83% 79% 79% We partnered with Nokia, Huawei, the Moringa coding school, Strathmore Business School, the Institute of Certified Public Accountants of Kenya (ICPAK), the Institute of Health Risk Managers (IHRM) and the Institute of Human Resource Managers (IHRM) to provide learning opportunities to our staff and promote employability. Company-wide career planning and counselling sessions have reached 4,000 employees. Eighty-five per cent of line managers have undergone our Line Manager Toolkit Programme for developing self and team and creating a compelling career. SAFARICOM DIGITAL ACADEMY Our drive to meet the digital future head-on is facilitated by the introduction in 2019 of Safaricom Digital Academy. Over a six-month period, 60 engineers joined an in-house programme based on a hybrid model of learning, delivered in part by external partners (Strathmore, Moringa, Huawei, Edureka) and in part by an internal faculty of experts. Our learning philosophy: Our learning platforms: 70% + 20% + 10% On-the-job learning • eLearning platform • On-demand learning • Coaching • Safaricom University • Digital Academy Social learning Formal training Set three to five robust outcome-based Individual Business Objectives (IBOs) aligned to our business strategy & sustainability goals. Drive development through Individual Development Plans (IDPs) that are documented and tracked. This has created an environment of accountability and ownership of individual and business performance. Drive a culture of coaching for optimal performance. Encourage continuous feedback.

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