2019 Sustainable Business Report

SAFARICOM SUSTAINABLE BUSINESS REPORT 2019 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT CONCLUDING REMARKS 19 OUR SUSTAINABILITY VISION We aspire to use our products and services to transform lives and contribute to sustainable living throughout Kenya. Based on this fundamental aspiration, our vision sets out how we use our ability to deliver connectivity and innovative services to improve the quality of life and livelihoods of all Kenyans. Central to achieving this vision is our commitment to managing our operations responsibly and ethically. Our vision is based upon the twin pillars of responsible, ethical business and transformational products and services. OUR SUSTAINABLE BUSINESS STRATEGY In 2012, we integrated sustainability into our corporate strategy, bringing it in line with the SDGs in 2016 to help translate our sustainability ideals into meaningful and concrete plans, from overarching objectives to simple daily activities that could be put into practice throughout the organisation. The Board is responsible for ensuring that sustainability is at the heart of our overall business strategy. Safaricom management assumes the responsibility of leading, implementing, monitoring and reporting on sustainability initiatives through seamless integration of the SDGs into the day-to-day operations and functional responsibilities of the business. For more information on our governance structure and the responsibilities of the relevant governing bodies, please refer to the governance section of the 2019 Safaricom Annual Report. Since 2016 we have incorporated nine of the 17 SDGs into our performance objectives, both as a company and on the individual employee level. Each division is implementing projects or developing products and services in line with the SDGs. Reporting on targets related to the SDGs is now central to our ways of working, and we seek to empower everyone we work with – employees, partners and other stakeholders – to set their own. OUR CONTRIBUTION TO THE SUSTAINABLE DEVELOPMENT GOALS In making the SDGs a central pillar of our business, we have made sustainable development a part of the organisational and business culture at Safaricom. SUSTAINABLE BUSINESS STRATEGY: BUSINESS-DRIVEN APPROACHES • Provide business-driven solutions for the challenges faced by our society • Stimulate continuous economic growth • Address societal needs • Empower communities The Safaricom SDG Purpose Statement “We commit to deliver connectivity and innovative products and services (SDG9) that will provide unmatched solutions to meet the needs of Kenyans by enabling access (SDG10) through our technologies and partners (SDG17) and by exploring opportunities in Health (SDG3) , Education (SDG4) and Energy (SDG7) . We will do so by managing our operations responsibly (SDG12) and ethically (SDG16) . This will stimulate growth and generate value (SDG8) for our company, society and economy.”