Safaricom 2018 Sustainable Business Report

4 INTRODUCTION OUR BUSINESS OUR MATERIAL TOPICS STAKEHOLDER ENGAGEMENT 2018 SUSTAINABLE BUSINESS REPORT Why do we publish our Sustainable Business Report? We publish this report to disclose the progress we have made towards our goal of building a more sustainable future. Since 2012, we have been documenting our sustainability journey because we believe in holding ourselves accountable by sharing our successes, our challenges and our constraints in a public, transparent and open manner. We also publish this report because we believe that we have a duty to raise awareness of the sustainability challenges we face as a society and to ensure that these remain part of the discussion in Kenya and around the world. This report is also an explicit responsibility of our continued membership of the UN Global Compact (UNGC), and an expression of our belief in the principles enshrined in the Code of Ethics for Business in Kenya. What information is in this report? This report describes what sustainability means to us and the role it plays in our strategic thinking and day-to-day operations. It includes an explanation of how sustainable business practices fit into our corporate strategy and business model. It also includes an examination of our performance through the broad lens of sustainability, which assesses our wider socio-economic and environmental impact, including the value we create for Kenyan society (using the KPMG “True Value” methodology). Shared value Our theme for this year is: "Creating Shared Value". This is described as "generating economic value in a way that also produces value for society by addressing its challenges. A shared value approach reconnects company success with progress along all elements of the value chain." (Michael Porter) About our reporting Our sustainable business reporting focuses on activities and imperatives that are both of material importance to our business and of interest to our stakeholders. This report covers our fiscal year of 01 April 2017 to 31 March 2018 and has been prepared in accordance with the Global Reporting Initiative (GRI) Standards: Core option. For more information on material topics and purpose of our reporting, methodology and assurance process, please visit: https://www.safaricom.co.ke/sustainabilityreport_2018/. Help us improve our reporting We hope this report provides you with a clear and meaningful understanding of what sustainable business means to Safaricom; how it unites us and governs our internal and external approaches to business. We welcome your feedback on our sustainability reporting, which you can share by emailing: sustainability@safaricom.co.ke