The Spirit of Safaricom forms an important part of our human, intellectual, social and relationship capitals. It is the foundation of our culture, guides our beliefs, behaviours and language, and comprises four key pillars – purpose, customer obsession, collaboration and innovation.

During the year under review, we continued to enable and empower staff to adopt and foster the change and culture that will support us in our purpose of transforming lives. This involves:

Where we measured our success in FY2024

96% | Response rate

97% | Purpose – Transforming Lives

96% | eNPS (Employee Net Promoter Score)

86% | Experiment and Learn Fast (Innovation)

81% | Agility Index

70% | Leadership Index