Welcome to Our Annual Report and Financial Statements 2023
View a snapshot of Safaricom
5.2% YoY
Service revenue
(2022: KShs 281.11 billion)
2.6% YoY
Voice service revenue
(2022: KShs 83.21 billion)
8.8% YoY
M-PESA revenue
(2022: KShs 107.69 billion)
4.6% YoY
Messaging revenue
(2022: KShs 10.88 billion)
11.4% YoY
Mobile data revenue
(2022: KShs 48.44 billion)
Employees (Group)
(2022: 5,852)
Women in our workforce
(2022: 50%)
Procurement spend on women- owned businesses
(2022: 4.0%)
Women in senior management
(2022: 35%)
Employees with disabilities
(2022: 3.0%)
Proportion of staff excited about Safaricom’s future
Proportion of staff who are happy working at Safaricom
Staff fatalities; 0 third-party employees
(2022: 0 staff; 2 third-party employees)
Staff members dismissed for fraud
(2022: 23)
28.7% YoY
Cumulative fibre-optic footprint
(2022: 10,880 km)
42.8% YoY
Residential homes connected to fibre-optic network
(2022: 193,059)
0.0% YoY
Proportion of population with 4G coverage
(2022: 97%)
19.3% YoY
Water consumption
(2022: 58,294 m3)
>100% YoY
Sites using solar and hybrid clean power
(2022: 310)
28.1% YoY
Total waste collected – 88,796 kgs recycled
(2022: 71,748 kgs)
32.7% tonnes YoY
E-waste collected – 100% recycled
(2022: 196 tonnes; total to date:1,778 tonnes)
Safaricom's annual report offers a comprehensive overview of the company's performance, achievements, and strategic direction throughout the year. This detailed document serves as a window into Safaricom's financial health, showcasing its revenue growth, profitability, and prudent financial management. Beyond the financial figures, the annual report delves into the company's strategic pillars, highlighting the key areas in which Safaricom is focusing its efforts to maintain its position as a telecommunications leader in the region.
The economic, governance, social, and environmental issues that matter most to us.
Learn moreWe recognise the increasing urgency of effective risk assessment and management.
Learn moreAssessing and monitoring our performance constitutes an important part of our financial and intellectual capitals.
Learn moreOur strategy forms a fundamental part of our intellectual capital, and it emphasises our purpose of transforming lives.
Learn moreOur Strategy House is a comprehensive framework that serves as the foundation for our organizational direction. It begins with a clear sense of purpose and vision, guiding our journey towards transformational goals. These transformational goals are supported by the transformative pillars, which in turn are bolstered by foundational enablers that provide stability and support. From this solid base, our strategic priorities emerge, stemming from our four strategic pillars. As we work towards these priorities, we place a strong emphasis on productivity, ensuring that our operations are not only efficient but also sustainable, thereby driving our commitment to long-term success.
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In the realm of organisational planning and achievement, strategic pillars stand as the cornerstones of a well-structured approach. These pillars embody the fundamental areas of focus that collectively uphold an organization's vision, steer its efforts, and ensure a cohesive path to desired outcomes.
To strengthen the core
To be a financial service provider
To accelerate new growth areas
To achieve cost of leadership
The value we embed in our organisation and all its activities is aligned with our purpose, mission, vision and values, and constitutes the culture we foster and promote. It is this ultimate value, expressed in our culture and agile way of working, that is expressed in our strategic pillars, business model, our stakeholder relationships and diligent governance, and which enables us to create and deliver value to our stakeholders.
Safaricom's annual report offers a comprehensive overview of the company's performance, achievements, and strategic direction throughout the year. This detailed document serves as a window into Safaricom's financial health, showcasing its revenue growth, profitability, and prudent financial management. Beyond the financial figures, the annual report delves into the company's strategic pillars, highlighting the key areas in which Safaricom is focusing its efforts to maintain its position as a telecommunications leader.
Learn More
At Safaricom, as we pursue our purpose of transforming lives in terms of our social and relationship and natural capitals, we are committed to being a responsible corporate citizen. We are determined to play our part in contributing to a productive society in which equality and opportunity work in tandem to promote an inclusive society, in which all people have the opportunity to better their lives and fulfil their potential.
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Reporting Scope And Boundary
Materiality
Preparing a Comprehensive Integrated
Report: Our Methodology
Directors’ Statement Of
Responsibility
43.75 million (Safaricom Kenya)
3.1% YoY
3.0 million (Safaricom Ethiopia)
(2022: 42.44 million)
32.11 million
5.2% YoY
M-PESA customers
(2022: 30.53 million)
971.2 k
5.7% YoY
M-PESA global customers
(2022: 918.7k)
26.07 million (Safaricom Kenya)
3.4% YoY
0.92 million (Safaricom Ethiopia) One-month active mobile data customers
(2022: 25.22 million)
5.2 million
8.3% YoY
M-TIBA customers
(2022: 4.7 million)
195,741
+17.9% YoY
Fixed home customers
(2022: 165,981)
262,309
0.1% YoY
Active M-PESA agents
(2022: 262,004)