Our business model

The foundation of our growth is the sustained investment we make centred around customer experience.

We have continued investing heavily and strategically in 4G and now have more than 4,300 sites. Our fibre roll out now covers more than 9,000 kms opening up opportunities for content, smart home and enterprise propositions in the medium term. We strive to complement the quality of network experience with personalised products and pricing offers, resulting in customers getting much more to use by paying a little more.

GSM

We focus on providing customers with affordable segmented offerings on voice, messaging and mobile data by progressing the use of CVM and data analytics. We are providing enablers for our customers’ digital lifestyles including: enhancing our 3G and 4G coverage currently at 94% and 77% respectively; providing the market with affordable 4G smartphones and other use cases such as Cloud, Self Service Channels, Internet of Things and VoLTE.

Financial services

M-PESA not only allows for P2P transfers and withdrawal but also payment options, connectivity to formal banking and credit access. It has also facilitated international transactions and deepened financial inclusion in the country.

Fixed service

As we drive digitisation for our consumers and enterprise customers, we have laid more than 9,000 kilometers of fibre and connected more than 140,000 homes (up 31.9% YoY) and 4,000 buildings (up 64.7% YoY). We continue to increase usage through affordable tiered pricing. We see future opportunity in converged service of data, content, smart home and fixed mobile.

Platforms

In line with our purpose to transform lives, we continue to leverage the power of mobile technology to deliver on shared value propositions that disrupt inefficiencies and impact lives positively. The platforms include DigiFarm, our platform which connects farmers to knowledge, quality and affordable inputs, credit and insurance and market opportunities and our e-Commerce platform ‘Masoko’.

Our Business
How we sustain value
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