Simple · Transparent · Honest
FOR
YOU
SAFARICOM PLC
ANNUAL REPORT & ACCOUNTS 2020
Safaricom is committed to keeping Kenyans connected and we will continue to support the Government of Kenya and Kenyans at large during this unprecedented pandemic.
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Key performance indicators
FY20
FY19
FY18
FY17
Strategy highlights
12.2% customer growth to 35.61m in FY20
Maintained leadership as the most trusted company
No. 1 in Network NPS with 71 points, a 10 points leadership (As May 2020)
We are progressively providing a seamless, frictionless and personalised digital experience to our customers. Our focus is to position Safaricom as a brand with simple and reliable products and services that are transparent, easy to use and offer an enhanced customer experience and security.
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